Angry customers? Tell them to take a good look at themselves

New research in the Netherlands demonstrated that people exhibit less prejudice when they are in the presence of a mirror. Researchers manipulated participants' private awareness of themselves by having them scan a passage of text for pronouns such as 'I', 'me' or 'mine'. The presence of a mirror that the participants could see themselves in achieved the same self awareness but also raised their public self awareness, resulting in more appropriate behaviour than if the mirror where not present.

So, would having a mirrored 'complaints department' help pacify irate customers? We've no idea. But it would be interesting to find out.