Amazon is convenient. It has a better choice than the local Waterstones. But Amazon doesn't accept Book Tokens. Why? Book Tokens have a unique serial number. I could enter this number on my Amazon order and the token be logged as spent on a central database at National Book Tokens HQ. If I try to redeem it in Waterstones or the local independent book shop (are there any left?) it would come up as spent when they entered it into the system. Not difficult, is it? So why can't I use my Book Tokens with Amazon?
