A sales promotion idea

We've got a 300g jar of Nescafe in the cupboard. It's nearly empty and it causes me real existential pain to try and get a heaped spoonful of coffee from the bottom of the jar because our standard length Ikea tea spoons are just too short. So, Nescafe: why not give away a long handled tea spoon with your big 300g jars? An ice cream spoon would probably do the trick. They have long handles to get the last bits out of your knicker bocker glory (what a great name for a dessert).

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