The craft of copywriting

Who says the craft of copywriting is dead?

What you might have heard if you'd been walking past the office this afternoon

Pigs&Bees (eating a packet of Swizzels Matlow Fizzers):
Call me pedantic but it says on this wrapper, no artificial colours. Surely that should be 'no artificial colouring agents' or 'no artifical colourants'.

Scoth Eggs:
Yes.

Pigs&Bees:
Yes, it should be 'no artificial colouring agents'?

Scotch Eggs:
No, yes it's pedantic. But I see what you mean. Colours are naturally occurring. Perhaps it should be 'no artificial pigments'?

Pigs&Bees:
Colours aren't naturally occurring though when you think abut it. They're abstract constructs. You know, a way to label something intangible. They're the label we attach to the perception that arises from our senses and, if you subscribe to a constructivist theory of perception, its integration with stored knowledge. So all colours are artificial in that we construct them.

Scotch Eggs:
But if artificial colours exist that would imply a naturally occurring variant of the same thing. So the packet might be correct.

Pigs&Bees:
Yes.

It's raining again.

Scoth Eggs:
It'll do the lettuces good.

Hoorah!

We've been appointed to Business Link Yorkshire's roster of agencies to provide support to Business Link themselves (we were already on their preferred supplier list).

Hoorah!

Another crazy floor

The flat floor tiles of Basilica of St. John Lateran. You wouldn't want that floor in your local ale house.


Picture by Tino Warinowski

better than our famous stripy floor

Learn more about how it's done here.

Investment tip

Buy cattle and buy shares in Wahl. In the future everyone wears a full length leather coat and shaves their head.

Curious

If you are stood at the top of a stairway and give way to someone at the bottom they will run (at least for the first couple of steps) up the stairs. If you are stood at the bottom of a stairway and give way to someone at the top, they will walk down at a constant (normal) speed. Why?