Tuesday, 7 June 2011
Wednesday, 20 April 2011
Monday, 21 March 2011
Wednesday, 26 January 2011
Traditional direct mail creates a more lasting impression than new media
Read all about it in this study from Millward Brown.
Labels:
Direct mail,
Millward Brown,
neuro science,
new media
Wednesday, 12 January 2011
Tuesday, 11 January 2011
Lovely packaging


Few companies do really great packaging, the sort that you really don't want to open because it's just so perfect. Apple spring to mind and now Rapha, the love 'em (that'd be me) or hate 'em cycling accessories brand, join the party. Introducing Rapha soap. I've no doubt it's good soap but I simply couldn't bear to open such wonderful packaging. The map of Mont Ventoux is a beautiful touch.
To order your Rapha soap click here.
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