The Devil isn't always in the detail

Study demonstrating how people's religious beliefs influences whether they focus on the 'big picture' or the details.

Religion causes a chronic biasing of visual attention

We're still here...

...just busy impressing clients so much they bring us gifts of beer. Happy days!

DuoFertility viral video

While the country ground to a halt under 2 weeks of continuous snow fall we grabbed a video camera, waterproofs, ice axe and full Mountain Rescue kit and headed off up yonder hill to create a viral video for Temperature Concept's DuoFertility monitor. Thanks to the very big brains of a team of Cambridge University PhD graduates and some cutting edge technology, the DuoFertility monitor allows a woman to know her most fertile period up to 6 days in advance.

Find out more and buy one here

Bang bang bang our own drum

What a nice surprise to be sifting through the mail on a Monday morning and find a client has not only written to express their gratitude for all your hard work (as in a proper letter, not an email) but also made sure that the postman knows that they think you are wonderful.

The craft of copywriting

Who says the craft of copywriting is dead?

What you might have heard if you'd been walking past the office this afternoon

Pigs&Bees (eating a packet of Swizzels Matlow Fizzers):
Call me pedantic but it says on this wrapper, no artificial colours. Surely that should be 'no artificial colouring agents' or 'no artifical colourants'.

Scoth Eggs:
Yes.

Pigs&Bees:
Yes, it should be 'no artificial colouring agents'?

Scotch Eggs:
No, yes it's pedantic. But I see what you mean. Colours are naturally occurring. Perhaps it should be 'no artificial pigments'?

Pigs&Bees:
Colours aren't naturally occurring though when you think abut it. They're abstract constructs. You know, a way to label something intangible. They're the label we attach to the perception that arises from our senses and, if you subscribe to a constructivist theory of perception, its integration with stored knowledge. So all colours are artificial in that we construct them.

Scotch Eggs:
But if artificial colours exist that would imply a naturally occurring variant of the same thing. So the packet might be correct.

Pigs&Bees:
Yes.

It's raining again.

Scoth Eggs:
It'll do the lettuces good.